Rosewood

Matarazzo will be a living piece of authentic history married to visionary futuristic thinking

It all began with an audacious dream, that of visionary entrepreneur Alexandre Allard: to create Cidade Matarazzo in São Paulo, a unique and emblematic place where the excellence of French luxury meets and merges harmoniously with the richness of local materials and Brazilian craftsmanship. This ambitious project aimed to transform the former Matarazzo hospital into a vibrant, cultural space, while respecting the history and soul of the place.

This adventure was much more than a simple interior design and furniture creation project; it represented a formidable human and technical odyssey, spanning eight intense and incredible years. We were privileged to be commissioned to bring this ambitious vision to fruition and orchestrate Starck®️. We played a crucial role in the conception and realization of the Rosewood Hotel’s spaces, a masterpiece of design that marries French refinement with Brazilian elegance. Through this creative process, we were able to combine innovation and tradition, integrating top-quality local materials and calling on talented Brazilian craftsmen, whose unrivalled expertise brought an authentic and unique touch to every detail.

ROSEWOOD HOTEL

The end result is much more than a luxury hotel; it’s a living work of art, a testament to what the union of cultures and talents can achieve. Today, Cidade Matarazzo stands not only as a symbol of Franco-Brazilian collaboration, but also as a beacon of architectural innovation and respect for tradition, celebrating the beauty and diversity of both nations’ heritage.

The controversy of the design development model opens up to me in the precision and perfection of the extraordinary and must reinvent itself in the face of traditional concepts.

XLOV-A

OTHER PROJECTS

France,

2022

FAITH CONNECTION

Brazil,

2023

KUA

Brazil,

2022

La piscine

Brazil,

2023

Asaya Spa Rosewood

Brazil,

2022

Avaa

Brazil,

2022

Avaa

Brazil,

2023

Rosewood